An Ongoing Marketing Research System That Collects Customer Insights and Intelligence

question 98

Multiple Choice

An ongoing marketing research system that collects customer insights and intelligence to influence and drive business decisions is:

• A)an observation.
• B)the zone of tolerance.
• C)a voice-of-customer program.
• D)an in-depth interview.
• E)a contextual enquiry.

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Definitions:

Shareholders

Persons or organizations that possess stock in a corporation, thus holding a stake in the business.

Double Entry System

A method of bookkeeping where every entry to an account requires a corresponding and opposite entry to a different account, effectively balancing the accounting equation.

Accounting

A structured process of noting down, disclosing, and analyzing the financial activities of a business entity.

Income Statement

A financial document that shows a company's revenues, expenses, and net income over a specific period, typically a quarter or year.