Frito Lay Introduces a New Variety of Doritos Initially in Ft

question 132

Multiple Choice

Frito Lay introduces a new variety of Doritos initially in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in the whole of the selected states, then in the adjacent states, and finally in the entire country. Frito-Lay is using a for its new variety of Doritos.

• A) multi-stage introduction
• B) rollout approach
• C) test-market expansion
• D) mass commercialization
• E) trickle-down approach

---

Definitions:

Signal Detection Theory

A means to quantify the ability to discern between information-bearing patterns and random patterns that distract from the information.

Response Bias

A wide range of cognitive biases that influence the responses of participants away from an accurate or truthful response.

Sensory Adaptation

The diminished sensitivity to a stimulus as a consequence of constant exposure to that stimulus.

Sensory Threshold

The minimum level of stimulus intensity required for a sensory system to detect a stimulus.