Examlex
With causal attribution, customers who assess that the company is at fault are more likely to be dissatisfied than if they partly blame their own actions.
Pleasure Principle
A psychoanalytic concept suggesting that individuals seek immediate gratification of needs and desires to experience pleasure and avoid pain.
Collective Unconscious
A concept in Jungian psychology referring to part of the unconscious mind shared among beings of the same species, containing universal experiences and archetypes.
Superego
The part of the personality in Freudian psychoanalysis that represents internalized ideals and provides standards for judgment.
Ego
In psychoanalytic theory, the part of the psyche that balances the desires of the id and the morals of the superego, operating on the reality principle.
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