Knowing What Customers Expect Is Essential

question 121

Multiple Choice

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know

• A)if customers are using credit cards or cash to make purchases.
• B)how many employees the retailers have.
• C)where their target customers expect to find their products.
• D)whether the products will fill a customer's self-actualization needs.
• E)whether customers will find the store atmospherics appropriate to the location.

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Definitions:

Substitute Check

A digital reproduction of an original check that has the same legal standing for purposes of clearing.

Consumer

Someone who buys or leases real estate, goods, or services for personal, family, or household purposes.

Good Faith

A principle emphasizing honesty and sincerity in dealings, particularly in legal contracts or negotiations, without any intention to deceive or commit fraud.

Depositary Bank

A financial institution that holds securities for investors, managing dividend and interest payments.