ScranTone Is a Paper Mill and Supplier Serving the Upper

question 37

Multiple Choice

ScranTone is a paper mill and supplier serving the Upper Midwest. Since the commercial paper market is saturated, the only room for growth is to expand existing accounts or to win over competitors' accounts. Kevin Salazar is a sales representative who has gotten another meeting with the purchasing agent for the copy centers at a large university system. The purchasing agent has been buying from ScranTone's main competitor for three years. Kevin met with the purchasing agent two months ago but was unable to make a sale.
-What is one possible pitfall Kevin Salazar should be aware of when giving the presentation?

• A)He needs to promote the benefits of ScranTone without saying anything negative about the current supplier.
• B)The buyer must have disliked Kevin not to have purchased from him in the past.
• C)He needs to talk down to the buyer to make sure the buyer understands.
• D)A successful presentation could end up with an order bigger than ScranTone can handle.
• E)This account could make or break his quota for the month.

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Definitions:

Degrees Of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution, influencing the shape of the distribution.

Dependent-Samples T Test

A mathematical method deployed to evaluate if there's a significant difference in averages between two associated groups.

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect in a given experiment or observation.

Critical Value

A point on the scale of a test statistic beyond which we reject the null hypothesis and conclude that the observed data are unlikely under the assumed model.