The Evolution of Strategic Selling Can Most Likely Be Traced

question 7

Multiple Choice

The evolution of strategic selling can most likely be traced to:

• A)a need to use fewer salespeople to sell more products
• B)the growing demand for less expensive products
• C)the need for salespeople to master sales force automation practices
• D)new sources of raw materials
• E)several trends that resulted in a more complex selling environment

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Definitions:

Cost of Capital

The minimum rate of return a company must earn on its investments to maintain its market value and attract funds.

Capital Rationing

The process of selecting the most profitable projects to invest in when funds are limited.

Capital Budgeting

Capital budgeting involves the process of deciding which long-term investments or projects a company should undertake, based on potential profitability and risk.

Cost of Capital

The minimum earnings rate required by a company on its investment endeavors to maintain market valuation and attract funding.