We Often See Advertisements Touting a Product as Being Made

question 118

Multiple Choice

We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based primarily on

• A) the value proposition.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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Definitions:

Retail Inventory Method

An accounting technique used to estimate inventory value by comparing the cost of goods sold to the total sales.