Nabisco Used a Free-Standing Rack in the Shape of a Bus

question 129

Multiple Choice

Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample
• B) free-standing insert
• C) point-of-purchase display
• D) premium
• E) deal

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Definitions:

Leopold II

The king of Belgium from 1865 to 1909, best known for his exploitation of the Congo Free State as a private venture.

Herero

An ethnic group in Namibia, notable for their resistance against German colonial rule and suffering a genocide early in the 20th century.

Southwest Africa

Now known as Namibia, formerly a German colony and later a mandate under South African administration until its independence in 1990.