Four General Categories Are Used to Segment Consumer Markets

question 149

Multiple Choice

Four general categories are used to segment consumer markets. Which of these is one of them?

• A) supplier segmentation
• B) demand segmentation
• C) industry segmentation
• D) demographic segmentation
• E) product segmentation

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Definitions:

Authority

The power or right to make decisions, judge, or enforce obedience within a particular area of expertise or jurisdiction.

Political Democracy

A form of government where the population exercises power directly or through elected officials in a free and fair electoral system.

Income Disparities

The uneven distribution of income within a population, leading to economic inequality between different groups or individuals.

Institutionalized Power

Refers to power that is structured and legitimized through established laws, practices, and societal norms, often embedded within organizations or institutions.