The Primary Psychological Influences on Consumer Behaviour Are

question 57

Multiple Choice

The primary psychological influences on consumer behaviour are:

• A)perception, motives, learning, attitudes, personality and lifestyles.
• B)attitudes, perception, retention, exposure, roles and lifestyles.
• C)attitudes, perception, social class, culture and learning.
• D)perception, motives, reference groups, social class and personality.
• E)lifestyles, personality, perception, motives, attitudes and culture.

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Definitions:

Feelings of Inadequacy

Emotions that reflect a lack of confidence in one's abilities or worth.

Humanistic

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.

Adler

Alfred Adler was an Austrian medical doctor and psychotherapist who founded the school of individual psychology, emphasizing the importance of social context in personality development.

Social Strivings

Efforts made by individuals to achieve status, acceptance, or fulfillment within their social communities.