When Patrick Begins the Selling Process for New Customers Who

question 70

Multiple Choice

When Patrick begins the selling process for new customers who are not familiar with his company's commercial coffee service,he assumes he will need to:

• A) perform his demonstration first.
• B) close the sale quickly before the customer can raise objections.
• C) use telemarketing to assess consumers' attitudes.
• D) go through all five steps of the personal selling process.
• E) all of these.

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