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Why Are Attitudes Important in Consumer Decision Making

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Why are attitudes important in consumer decision making?


Definitions:

Tax Revenue

The income that is gained by governments through taxation.

Government

A system or group of people governing an organized community, often a state.

Product

A good, idea, method, information, object, or service created as a result of a process and serves a need or satisfies a want.

Elastic Demand

A situation where the quantity demanded of a good or service significantly changes in response to a change in price.

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