Which of the Following Marketing Eras Refers to the Time

question 226

Multiple Choice

Which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

• A) production era
• B) selling era
• C) marketing era
• D) customer relationship era

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Definitions:

Bullwhip Effect

A phenomenon in supply chain management when small fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

VMI

Vendor Managed Inventory, a business model where the supplier assumes the responsibility of managing their customer's inventory levels.

Entire Inventory Process

The comprehensive procedure of managing the complete lifecycle of inventory from acquisition to sales.

ANXeBusiness

A solution provider that offers secure and compliant network and technology for businesses to manage and exchange information.