Which of the Following Is True of a Trial Commitment

question 83

Multiple Choice

Which of the following is true of a trial commitment?

• A) It involves the use of yes/no questions to assess a prospect's readiness to buy.
• B) It is considered an inappropriate technique for determining the attitude of a prospect.
• C) It can be used by a salesperson to gain confirmed benefits.
• D) It refers to a prospect's commitment to a salesperson to use his or her product on a trial basis.
• E) It should be used sparingly during a sales presentation.

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Definitions:

Maintenance

The routine process of keeping equipment, systems, or infrastructure in working order and preventing its deterioration.

Older-Model Computers

Computers from previous generations that may not have the latest technology or features but are still functional for certain tasks or uses.

Brand-Loyal

A consumer behavior characterized by consistent preference and purchase of a particular brand over others.

Cross-Price Elasticity

The percentage change in demand for product A that occurs in response to a percentage change in price of product B; see also complementary products.