Techniques to Elicit Audience Desire and Overcome Reader Resistance in a Marketing

question 85

Multiple Choice

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

• A)testimonials.
• B)money-back guarantees.
• C)application forms.
• D)free samples or trials.

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Definitions:

Unconditional Positive Regard

A term in psychology referring to accepting and supporting someone regardless of what they say or do, mainly used in client-centered therapy.

Acceptability Hypothesis

A theory suggesting that individuals tend to accept information or ideas as true if they correspond with their pre-existing beliefs or values.

Fully Functioning Individual

A concept in humanistic psychology referring to someone who is living in alignment with their true self, exhibiting openness to experience and a lack of defensiveness.

Unconditional Positive Regard

An attitude of acceptance and respect on the part of an observer, no matter what a person says or does, especially in the context of client-centered therapy.