Which of the Following Is the LEAST Likely Source for New-Product

question 83

Multiple Choice

Which of the following is the LEAST likely source for new-product ideas?

• A) a company's distributors
• B) its customers
• C) its employees
• D) its financial lenders
• E) its competitors

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Definitions:

Perception

The process by which individuals interpret and organize sensory information to give meaning to their environment.

Psychological Process

The mental mechanisms and operations that underlie an individual's cognitive functions and behavior.

Reactive Devaluation

The tendency to view a proposal or offer as less desirable simply because it originated from an adversary or opposing party.

Concession

An adjustment or compromise made by one party in a negotiation, often to meet the other party halfway.