One of the New Developments in Retailing Is M-Commerce

question 4

Multiple Choice

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

• A) use unique communication techniques to send advertising messages
• B) create situations in which the AIDA technique is effective
• C) more efficiently manage customer demand with inventory
• D) shop using wireless mobile devices
• E) motivate consumers to buy more by creating more feedback channels

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Definitions:

Gross Profit Rate

A financial metric that indicates the percentage of revenue that exceeds the cost of goods sold.

Cost Of Goods Sold

Expenses explicitly tied to the production of a company's sold goods, comprising costs of materials and labor.

Net Sales

Total sales revenue minus returns, allowances, and discounts, representing the actual revenue earned from sales.

Gain On Sale

The profit that is realized from the sale of an asset or investment, which exceeds the purchase price.