Every Day Around Lunchtime,Rascal's Deli Sends Text Messages Advertising Daily

question 80

Multiple Choice

Every day around lunchtime,Rascal's Deli sends text messages advertising daily specials to customers on their GPS-enabled mobile phones.This is an example of:

• A) recency planning
• B) guerrilla marketing
• C) pioneering advertising
• D) executional style
• E) a seasonal media schedule

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Definitions:

IGF2 Gene

A gene that encodes the insulin-like growth factor 2, playing a crucial role in growth and development, especially fetal growth.

Lactose Repressor

The lactose repressor is a protein that binds to the promoter region of the lactose operon in bacteria, regulating the metabolism of lactose by inhibiting the transcription of lactose-utilizing genes.

Transcription

The process in which the DNA sequence in a gene is copied into mRNA, serving as the first step in gene expression.

Lactose Operon

A gene regulatory mechanism in bacteria that allows the cells to adapt to the presence of lactose, enabling the digestion of this sugar when it is available.