The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Yearly Rent Increase

A contractual or statutory increment in the amount payable for renting a property or space that occurs on an annual basis.

Absolute Right

A legal right that is unconditional and not subject to limitations or exceptions.

Lease Expired

The conclusion of a lease agreement due to reaching its end date, typically resulting in the lessee needing to vacate the property or negotiate a new lease.

Absolute Right

a legal right that is unconditional and not subject to limitations or restrictions.