The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Management Teams

Groups of individuals who coordinate to make decisions and guide organizations towards achieving their goals and objectives.

Project Teams

Groups of individuals brought together to work on a specific project, typically with complementary skills and a common goal.

Advisory Teams

Groups formed to provide expert advice and guidance on specific matters, leveraging specialized knowledge to inform decision-making.

Mental Models

Internal representations of reality that people use to understand and interact with the world around them.