In Terms of Marketing Resources Spent, Which Promotional Tools Do

question 107

Multiple Choice

In terms of marketing resources spent, which promotional tools do business-to-business marketers consider most important?

• A) public relations
• B) personal selling
• C) direct marketing
• D) advertising

---

Definitions:

Exports

Goods or services sent from one country to another for trade or sale.

Supply

The total amount of a specific good or service that is available to consumers.

Foreign-Currency Exchange

The trading of one currency for another, determining how much one country's currency is worth in another country's currency.

Real Interest Rate

The rate of interest an investor, saver, or lender receives (or expects to receive) after allowing for inflation.