How Does the Textbook Define the Process of Converting New

question 66

Multiple Choice

How does the textbook define the process of converting new customers into lifetime customers by continually adding value to the product?

• A) building goodwill
• B) customer extraction
• C) value substitution
• D) customer conversion

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Definitions:

Social Class

Categorization of individuals or groups based on economic, cultural, or social status affecting their opportunities and lifestyle.

Occupation

A person's regular employment or profession which occupies their time and may define a part of their social identity.

Marital Status

A legally defined status that indicates whether an individual is unmarried, married, divorced, widowed, or separated.

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.