Primary Target Markets Differ from Secondary and Tertiary Target Markets

question 81

Multiple Choice

Primary target markets differ from secondary and tertiary target markets by the ________.

• A) expected level of ROI derived from the market
• B) difficulty of attacking the market
• C) consumers' ability to buy multiple units
• D) advertising effort needed for the market
• E) average age of the consumers

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Definitions:

Whistleblowers

Individuals who expose illegal, unethical, or improper conduct within an organization.

Ordinance Violation

The breach of local laws or regulations, typically involving penalties like fines or community service.

Felony

A felony is a serious criminal offense, typically involving violence, that is punishable by imprisonment for more than one year or by death.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 aimed at enhancing corporate governance and accountability, in response to financial scandals.