Average Collectors of an Artist's Miniatures Will Buy Four New

question 84

Multiple Choice

Average collectors of an artist's miniatures will buy four new miniatures each year. The collectibles are available at a number of retail locations and from several catalog retailers. To ensure she gets a greater ________, the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new miniature to her store's inventory.

• A) share of communication
• B) segment profile
• C) conversion
• D) share of customer
• E) brand perception

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