In the Case of Designated Marketing Areas (DMAs), Weak Markets

question 49

Multiple Choice

In the case of designated marketing areas (DMAs) , weak markets may be given more than their share of media weight in the hopes of strengthening the brands in these markets, a practice known as ________.

• A)investment spending
• B)pull spending
• C)push spending
• D)flighting
• E)weighting

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Definitions:

Short Exposure

A brief period of time during which consumers are exposed to a message, advertisement, or product.

Advertising

The act of promoting products, services, or brands through various forms of media in order to attract public attention or interest.

Nonpaid Form

A method of promotion that does not involve direct payment, such as word of mouth, organic social media, or public relations efforts.

Contest

A competition between individuals or groups aiming to achieve victory or meet a specific objective, often used in marketing to engage customers.