The Practice of Using Team Selling to Focus on Important

question 9

Multiple Choice

The practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships is referred to as

• A) key account management.
• B) relationship marketing.
• C) relationship selling.
• D) customer account management.
• E) needs-satisfaction selling.

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Definitions:

Franz Anton Mesmer

An 18th-century German physician who is best known for his theory of animal magnetism and is considered a pioneer in the field of hypnotism.

Cerebral Cortex

The outer layer of the cerebrum in the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Animal Magnetism

A historical concept that hypothesized a natural etheric fluid thought to exist in the human body, related to the now-debunked science of mesmerism.

Hypnotized

A state in which a person appears to be in a trance, often induced by another person, where they can be more easily influenced by suggestions.