The Purpose of Specific Survey Questions Is To

question 52

Multiple Choice

The purpose of specific survey questions is to:

• A)understand their perceptions,attitudes and beliefs.
• B)clarify their buying conditions.
• C)understand the customer's buying motives.
• D)move the buying process toward commitment and action.
• E)give prospects a chance to describe in more detail a problem,issue or dissatisfaction from their point of view.

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Definitions:

Free Lunch

An expression indicating that it is impossible to get something for nothing, emphasizing that every choice involves a cost, even if it is not immediately apparent.

Opportunity Cost

The cost of foregone alternatives when one option is chosen over another.

Rural India

Refers to the countryside or village areas in India, often characterized by agriculture-based economies and lower population density compared to urban regions.

Opportunity Cost

Turning down potential benefits from several alternatives by locking in on one.