As Alan Strolled Through a Shopping Center,he Tried to Relate

question 12

Multiple Choice

 As Alan strolled through a shopping center,he tried to relate his lessons in a marketing class to his observations at the mall.Which of Alan's interpretations do you believe to be most accurate? 

• A) The Tie Shop, which only sells ties, would have a wide product mix.
• B) The Dollar Tree, which sells everything from baby rattles and potting soil to contact lens cleaning solution, would have a narrow product mix and a deep assortment.
• C) The Christian Superstore, which sells hundreds of self-help books, novels, and music with a religious theme, has a narrow and deep product mix.
• D) Louie's Bakery, which sells thirty-six different kinds of muffins, would have a deep product mix.

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Definitions:

External Factors

Elements outside of a company's control that can affect its performance and strategic choices, such as economic conditions, competitors, and regulatory environments.

Short-term Performance

An evaluation of an entity's achievements or results over a brief period, typically focusing on metrics like quarterly earnings or monthly sales figures.

Long-term Performance

The extended period over which an entity or investment achieves its goals or demonstrates effectiveness, usually measured over years.

Firm

A business organization or enterprise, particularly one involving in professional or commercial activities.