Consumer Attitudes,preferences,and Benefits Sought That Are Determined Through Marketing Research

question 44

Multiple Choice

Consumer attitudes,preferences,and benefits sought that are determined through marketing research: 

• A) are commonly used as operational concepts for segmentation purposes.
• B) are directly translated into theoretical concepts about target market markets.
• C) need not always be aligned with the organization's overall strategic objectives.
• D) are unaffected by external factors like development of new technology or nature of the industry.

---

Definitions:

Reduce Competition

Strategies or actions taken by companies to lessen the intensity of competition within a market or industry.

Policies and Procedures

Established guidelines and systematic steps designed to achieve efficiency, quality, and compliance in business operations.

Direct Behaviour

The act of influencing or guiding actions and conduct through explicit instructions or leadership.

Latent

Existing but not yet developed or manifest; hidden or dormant potential or qualities not yet visible.