Which of the Following Is NOT One of the Eight

question 108

Multiple Choice

Which of the following is NOT one of the eight steps to measuring event sponsorship?

• A)Narrowly define objectives with specifics.
• B)Establish solid strategies against which programming will be benchmarked and measure your programming and effectiveness against the benchmark.
• C)Set measurable and realistic goals; make sure everything you do supports them.
• D)Enhance, rather than just change, other marketing variables.
• E)Pull Marketing 101 off the shelf.

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Definitions:

Capitulating

The act of surrendering or yielding under specific conditions.

Overexpressing

Showing or articulating an emotion, thought, or feeling to an excessive or exaggerated degree.

Suppressing

The act of consciously holding back or restraining emotions, thoughts, or actions that are considered unacceptable or unwanted.

Behavior

The observable actions or reactions of an individual or group in response to external or internal stimuli.