A Magazine Ad Features a Picture of a Woman Walking

question 92

Multiple Choice

A magazine ad features a picture of a woman walking along a beach on a bright, sunny day with the copy, "Arianne sun screen lotion provides better UV protection than Gisele sun screen." This ad is an example of

• A)confrontational advertising.
• B)two-sided advertising.
• C)comparative advertising.
• D)a verbal appeal.
• E)refutational advertising.

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Definitions:

Consensus

General agreement among a group or the collective opinion of multiple individuals.

Information Management

The process of collecting, storing, managing, and distributing information in an efficient and effective manner.

Guards

Individuals tasked with the protection of people, property, or premises, often involved in maintaining security and order.

Role

The expected behavior and responsibility assigned to an individual or entity in a specific context or social setting.