Which of the Following Statements About the Coordination of Advertising

question 141

Multiple Choice

Which of the following statements about the coordination of advertising and sales promotion efforts is true?

• A)To integrate advertising and sales promotion programs successfully,different themes should be used for each.
• B)Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• C)Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• D)A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.
• E)All of the above statements about the coordination of advertising and sales promotion efforts are true.

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Definitions:

MRI

Magnetic Resonance Imaging, a medical imaging technique used to visualize internal structures of the body in detail.

FMRI

Functional Magnetic Resonance Imaging, a neuroimaging procedure using MRI technology to measure brain activity by detecting changes associated with blood flow.

Magnetoencephalogram

A non-invasive neuroimaging technique that measures the magnetic fields produced by neural activity in the brain, used in the study of brain functions.

Electroencephalogram

An exam that records the brain's electrical movements through small, metallic discs affixed to the head.