Duplication of Audiences Is a Desired Factor If the Media

question 44

Multiple Choice

Duplication of audiences is a desired factor if the media strategy is to:

• A)maximize reach
• B)optimize GRP
• C)optimize both reach and frequency
• D)maximize frequency
• E)reduce waste coverage

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Definitions:

Male Employees

Refers to the segment of the workforce identified as male.

Mean Height

The average height calculated by summing all individual heights and dividing by the total number of individuals.

Confidence Interval

A range of values, derived from statistical analysis, that is likely to contain the value of an unknown population parameter.

Oil Filters

Devices used in engines to remove contaminants from engine oil, transmission oil, lubricating oil, or hydraulic oil.