A Study by Roobina Ohanian of Consumers' Perceptions of Celebrity

question 34

Multiple Choice

A study by Roobina Ohanian of consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity was perceived:

• A)expertise
• B)attractiveness
• C)trustworthiness
• D)similarity
• E)likability

---

Definitions:

Foreign Currency Translation

The process of converting the financial statements of a company into the currency of the primary economic environment in which it operates.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, often referred to as shareholders' equity.

Stock Dividend

A dividend payment to shareholders in the form of additional shares rather than cash.

Additional Paid-in Capital

The amount of capital paid by investors above the par value of the stock during equity issuance.