Examlex
According to DAGMAR, the basic function of advertising is to:
Reflecting Feelings
The process of recognizing, understanding, and verbalizing the feelings and emotions expressed by another person.
Descriptive Feeling Words
Words used to explicitly describe emotions or feelings, aiding in the expression of personal experiences.
Affective Descriptors
Terms used to describe emotions or feelings associated with certain experiences or states of being.
Intensity
The degree or strength of a quality, condition, or feeling.
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