Some Salespeople Are Expected to Act as "Marketing Managers" in Their

question 61

Multiple Choice

Some salespeople are expected to act as "marketing managers" in their own geographic territories and decide:

• A) how they will allocate their promotion money and their own time.
• B) which customers they will target.
• C) which intermediaries they will rely on or help.
• D) which products in the company's line they will push aggressively.
• E) All of these decisions are correct.

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Definitions:

Aversive Racist

An individual who unconsciously holds racist attitudes or feelings while consciously knowing that racism is wrong and being committed to being non-prejudiced.

Social Dominance Orientation

A personality trait which predicts social and political attitudes, characterized by a preference for hierarchy in social situations and the domination over lower-status groups.

Stereotyping

The process of assigning traits to people based on their membership in a social group, often leading to overgeneralizations.

Prejudice

Preconceived opinion or bias against an individual or group without sufficient knowledge, thought, or reason.