Two Similar Groups of Consumers Are Shown Different Magazines Which

question 177

Multiple Choice

Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of

• A) the experimental method.
• B) a set of focus group interviews.
• C) a consumer panel research project.
• D) a set of personal interviews.
• E) None of these alternatives is a good answer.

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Definitions:

Cost-to-retail Percentage

Cost-to-retail percentage is a ratio used in retail to convert the ending inventory at retail prices back to a cost basis for financial reporting.

Net Markups

The amount by which the selling price of an item exceeds its cost, after accounting for discounts, allowances, and returns.

Net Markdowns

The total reduction in selling price of inventory, subtracting markdown reversals, to adjust for decrease in market value or to stimulate sales.

Employee Discounts

Reduced prices offered to employees by their employer as a part of their employment benefits or incentives.