How Has the View of Sales Promotions Changed During the Past

question 132

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A) Sales promotions are now considered an essential part of an organization's branding strategies.
• B) Sales promotion tactics are now developed before the strategy is determined.
• C) Sales promotions are now believed to be an ineffective tool for creating brand image.
• D) There is no difference between how marketers used to treat sales promotions and how they treat them now.

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Definitions:

Opening Paragraph

The initial section of a piece of writing that introduces the topic, sets the tone, and provides a preview of what is to follow.

Application Letter

A document written to express interest in a job position, detailing the applicant’s qualifications and reasons for applying.

Selling Points

Distinctive or advantageous features that make a product or service attractive to potential buyers.