The Basic Reason Manufacturers Spend Time and Money Building Their

question 52

Multiple Choice

The basic reason manufacturers spend time and money building their own brands is to

• A) create brand awareness.
• B) build brand equity.
• C) offset the power of private label manufacturers.
• D) create positioning possibilities for their generic product lines.
• E) maximize product line depth.
• Companies invest in brands to build brand equity, which is a corporate asset.