The Prospect Is Likely to Be in the _____ Stage

question 36

Multiple Choice

The prospect is likely to be in the _____ stage of the mental buying process when ready for a close.

• A) attention
• B) interest
• C) desire
• D) conviction
• E) action

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Definitions:

Customer Satisfaction

The measure of how well a company's products or services meet or exceed customer expectations.

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Report

A detailed account or statement about a specific topic, situation, or event.

Residual Income

The income that remains after subtracting all required costs of capital from the operating income.