The Salesperson Should Decide Which Element(s)of the Presentation Mix to Emphasize

question 43

Multiple Choice

The salesperson should decide which element(s) of the presentation mix to emphasize in a particular presentation based primarily on:

• A) sales call objective, customer profile, and customer benefit plan.
• B) product newness, number of customers, and inventory levels.
• C) competitor activity, current inventory levels, and bonus plans.
• D) persuasive communication, competitor activity, and financial objectives.
• E) financial objectives, marketing plan, and diversification strategy.

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Definitions:

Emotional State

A complex experience of consciousness, bodily sensation, and behavior that reflects the personal significance of a thing, event, or state of affairs.

Stress

Emotional states that occur in response to demands, which may come from internal or external sources.

External Sources

Resources or information that originate outside an organization or individual, utilized for research, knowledge enhancement, or solving specific issues.

Precious Resource

A highly valuable and often limited asset or commodity that is important for the economy or environment, such as gold, water, or clean air.