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A Prospect Responds Positively to the Need-Payoff Question in the SPIN

question 48

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A prospect responds positively to the need-payoff question in the SPIN approach.What should the salesperson do next?


Definitions:

Mass Media

Diverse media technologies that reach a large audience via mass communication.

Price Revenue Relationship

The correlation between the price of a product or service and the revenue generated from its sale.

Sales Volume

The total quantity of goods or services sold by a company within a specific period.

Supply Chain Management

The oversight and management of the flow of goods and services from the point of origin to the point of consumption.

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