The Click-Through Rate Is

question 106

Multiple Choice

The click-through rate is

• A)the percentage of recipients who have clicked on a link on the page to visit a specific site.
• B)the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C)the percentage of customers who buy a product from the brand website.
• D)the total number of people who have visited a brand's Facebook page and have become Facebook fans.
• E)the total number of people who have purchased the product online divided by the number of people viewing the page.

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Definitions:

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