Consider the Four Steps in the Sequential Process of Building

question 320

Multiple Choice

Consider the four steps in the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions,

• A)brand identity and brand emotion.
• B)brand performance and brand imagery.
• C)consumer judgments and consumer feelings.
• D)brand awareness and consumer-brand connection.
• E)consumer feelings and brand imagery.

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Definitions:

"One Way"

A phrase indicating a single direction or method, often used to highlight a lack of alternatives or flexibility.

Interdisciplinary Body

A group composed of members from different academic or professional fields, working together on a common project or goal.

Scientific Methods

A systematic and logical approach to discovering how things in the universe work, involving observations, hypotheses, experiments, and conclusions based on empirical evidence.

Contingency Thinking

The ability to recognize that different situations or problems may require different approaches or solutions.