Screening and Evaluation Refers to the Stage of the New-Product

question 81

Multiple Choice

Screening and evaluation refers to the stage of the new-product development process

• A)at which prospective customers are exposed to new-product prototypes for the first time.
• B)at which new-product concepts that have been found viable are converted into actual prototypes.
• C)that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
• D)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E)where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Workforce

The total number of a country's population employed in the armed forces and civilian jobs, plus those unemployed people who are actually seeking paid work.

Evolutionary Heritage

The traits and characteristics that have been passed down through generations as a result of evolutionary processes.

Human Tendencies

Innate or universal patterns of behavior typically observed across the human species.

Core Traits

Fundamental personality characteristics that are believed to be relatively stable and consistent across various situations.