When a Telemarketer Calls to Sell a Consumer Life Insurance

question 187

Multiple Choice

When a telemarketer calls to sell a consumer life insurance, the last questions asked is what category does the person's household income fall into (less than $50,000; $50,000 to $99,999; and $100,000 and over) . When the telemarketer asks about household income, this indicates the use of which type of consumer variable the firm is using to segment its market?

• A)usage
• B)behavior
• C)demographic
• D)buying situation
• E)psychographic

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Definitions:

Interpretation and Meaning

The process of explaining or providing the significance of something, such as data or events, often involving personal judgment or contextual analysis.

Dramatistic Analysis

Analyzing communication as performance, as actors acting out a drama; sometimes called dramatism. For example, Burke’s dramatistic pentad asks questions such as these: What act is taking place? Who is taking this action? How or by what means did the act take place? Where and when did the act take place? Why was the act done?

Agent Refers

Typically denotes the doer of an action or the subject in a sentence structure in linguistics or semantic studies.

Marxist

Refers to the philosophical, economic, and political theories developed by Karl Marx, emphasizing class struggle and societal change through revolution.