Nielsen PRIZM Segmentation Classifies Every Household into One of 66

question 178

Multiple Choice

Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)financially
• B)behaviorally
• C)ethnically
• D)socially
• E)ethnographically

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture over others.

Intercultural Competencies

Skills and personal characteristics that help achieve success in cross-cultural situations.

Globalization

The worldwide interdependence of resource flows, product markets, and business competition.

Economic Integration

A process whereby countries reduce trade barriers, allowing for an increased flow of goods, services, and capital among them, aiming for economic policy convergence.