The Two Reasons a Salesperson Must Look Consistently for New

question 92

True/False

The two reasons a salesperson must look consistently for new prospects are to maintain sales and to increase the number of repeat sales.

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Definitions:

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education, and family size to better target marketing efforts.

Age

A measure of the length of time that an individual or entity has been alive or in existence.

Consumer Market

The marketplace where individuals or households purchase goods and services for personal use.

PRIZM Lifestyle Segmentation

A marketing tool used to categorize consumers into different groups based on their socio-economic status, lifestyle, and consumer behavior.