You Manage to Convert a Prospect into a Customer

question 6

Essay

You manage to convert a prospect into a customer.Knowing that it is easier to keep a customer versus attaining a new one,what should a salesperson do to ensure you retain a customer over the long term?

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Definitions:

Federal Trade Commission

A United States federal agency established to protect consumers and ensure a strong competitive market by enforcing antitrust and consumer protection laws.

Secured Party's Interest

refers to the legal claim or right a lender holds in the borrower's collateral in case the borrower defaults on the loan.

Uniform Commercial Code

A comprehensive set of laws governing all commercial transactions in the United States, intended to harmonize the law of sales and other commercial transactions across states.

Debtor

A party that owes money to another party.