Over the Four Marketing Eras,how Did the Emphasis on the 4

question 100

Essay

Over the four marketing eras,how did the emphasis on the 4 Ps change? List the four eras and describe which of the 4 Ps were emphasized during each era.

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Definitions:

Internal

Pertaining to or occurring within an individual’s mind or self.

Internal Causes

denotes reasons or factors within an individual, such as personal beliefs or emotions, that can influence their behavior or attitude.

Fritz Heider

An Austrian psychologist known for his contributions to attribution theory in social psychology.

Fundamental Attribution Error

The tendency to overestimate personality or dispositional factors while underestimating situational factors when explaining others' behaviors.