Nora Is Deciding Whether to Purchase Brand-Name Sneakers or a Less

question 38

Multiple Choice

Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand.She has purchased other shoes with the same brand name in the past but was only marginally satisfied.In this situation,Nora is likely to purchase the store-brand sneakers because they offer

• A) more brand awareness.
• B) higher degrees of brand loyalty.
• C) greater perceived value.
• D) a better brand image.
• E) more product line depth.

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Definitions:

Cognitive Error

Faulty thinking patterns that lead to misinterpretation of experiences or interactions.

Illusory Correlation

The cognitive mistake of perceiving a relationship between two variables even when none exists.

Confirmation Bias

The tendency to search for, interpret, and remember information in a way that confirms one’s preconceptions or hypotheses.

Therapy

A treatment intended to relieve or heal disorders, typically involving a systematic process of interaction with a therapist.